About the service
Unleash your imagination. Where real-time technologies meet limitless creativity
No other company has ever gathered such a multidisciplinary talent pool with the speed and efficiency that we have achieved. MEDIAPRO BMS has a dedicated virtual production division, which brings together the most innovative talent from across the Group, unleashing unexplored creativity and developing advanced content solutions in the era of technology acceleration. With 3 virtual studios currently in operation and more on the way due to increasing demand for TV series and movie production, we’re well positioned to meet the needs of a rapidly growing sector.
We’ve a wealth knowledge and experience through our specialized business units in a variety of fields, such as creative storytelling, extended realities, virtual production, visual effects, digital asset management, smart applications, and immersive content solutions through real-time content creation.
In a constantly evolving world where real-time content creation techniques and virtual production technologies are advancing rapidly, MEDIAPRO BMS has swiftly embraced this new ecosystem. With years of accumulated knowledge and experience, and backed by the industry’s top specialists, we support our clients and partners in every facet of the audiovisual sector—from traditional live television production to the cutting-edge creation of world-class cinematic films.
Virtual productions are also revolutionizing live sports by creating immersive, real-time data visualization graphics that enhance the viewing experience for audiences at home. As VP technologies advance, they are becoming an increasingly viable option for a wide range of productions across all genres.
Best in class across our global studios, cutting-edge virtual production and real-time motion graphics tools
Our Hybrid Virtual Production Studio features a state-of-the-art LED Volume with both fixed and mobile LED elements, boasting over 47 million pixels, advanced tracking systems, a video plate server, and real-time Unreal Engine integration.
Additionally, we offer a large green screen with SIMULCAM for Previz and VFX productions. Create, produce, and refine your advertising or fiction project directly on-site with our dedicated team of artists, engineers, and virtual production experts. Located in the heart of Barcelona, our studio operates with 200KW of ZERO-EMISSION power.
Technical specs:
Our North America’s virtual set in Miami is the largest in South Florida and features a large LED screen measuring 24 meters wide by 7 meters high consisting of over 780 panel LED wall can provide immersive environments for filming movies, series, TV shows, commercials, music videos and hybrid events. The system features Unreal Engine software, the world’s most advanced real-time 3D creation tool, allowing real-time shooting while exponentially reducing editing and post-production work. The LED volume uses the latest technology allowing for state-of-the-art resolution.
The facilities are equipped with Unreal Engine technology and a 3D creation tool that synchronously combines the real environment with digitally created elements. The recording system allows for exploring new audiovisual frontiers as it offers infinite possibilities for customization and generates immersive environments for every possible type of filming.
Technical specs:
LED Virtual Production Powered by Vu Technologies in Lower Manhattan. With our latest technology large LED wall, we can bring any environment to life—whether it's a serene forest or a galactic spaceship—through immersive virtual reality, saving you both time and money. This cutting-edge technology offers full creative control, letting you visualize and adjust the final product in real-time, ensuring the perfect backdrop for your narrative.
Ideal for Media Days, Rehearsals, Commercial Shooting or fiction, 1 block away from Javits Centre.
Technical specs:
The studio is equipped with a system that allows you to broadcast and capture content in HD and 1080p, with three robotic Telemetris cameras, a dolly and a lifting column. To generate the virtual scenography, we use the Ultimatte keyer from BlackMagic, the most efficient solution on the market, and each camera has an independent chroma keyer.
Designed for live shows, to record exclusive content or corporate events, our studio and virtual set is integrated in the company’s headquarters in Lisbon and is powered by wTVision’s technology.
In October 2024, Grup Mediapro fully equipped this mini studio with the latest technology to create virtual reality, aiming to bring this cutting-edge innovation to the South American continent. And from the beginning it became the FOX studio in Argentina.
Covering less than 13 m², this studio enables the creation of expansive sets by integrating physical elements and extending the virtual space. It features two fixed cameras adapted into virtual cameras, allowing for multiple dynamic shots that highlight the unique set designs of various programs.
Locally trained professionals specializing in design, operations, and technical aspects can manage productions both on-site and remotely. This flexibility in virtual production technology is transforming the way broadcasting is done, driving innovation in the industry.
Our unique value proposition: a unified approach delivering innovative project solutions
Our team of virtual production advisors and supervisors expertly coordinates creativity, technical execution, and training to optimize every project that requires virtual production. From concept to execution, our artists, engineers, and virtual production supervisors transform your creative vision into fully prepared virtual or real assets, ready for shooting. The objective is simple: by maintaining control over every step of the process, we ensure the best possible results in every production.
We provide cutting-edge tools and systems that enable the creation of immersive, real-time environments and visual effects for live broadcasts, films, and TV productions. Always at the forefront of technology, we collaborate with the world’s leading brands, staying ahead of industry trends. This allows us to consistently deliver innovative solutions that set the standard for excellence and keep us one step ahead in a rapidly evolving landscape.
In recent years, MEDIAPRO BMS has accumulated a wealth of knowledge and experience across specialized areas such as creative storytelling, extended realities, virtual production, visual effects, hybrid events, digital asset management, smart applications, experiential activations, and immersive content solutions through real-time content creation—always striving for end-to-end excellence.
Real-time productions are becoming a more solid option for all type of productions
